Seminars
Participants are able to attend a number of seminars (full-day, half-day and evening) on various topics surrounding innovation and company startups.
Business models and business model innovation
- Describe the business model and its various elements
- Develop the business model in a targeted manner, play out and compare versions
- Analyse and improve chances of the business model’s success
- Estimate the viability of a business idea
- Principles of business model innovation including the influence and options in relation to own project
Market entry, marketing and online marketing
- Define target groups and analyse their requirements
- Analyse the market potential and its development
- Identify the strengths and weaknesses of the competition
- Develop own marketing strategy and marketing concept
- Understand the principles of online marketing
- Implement online marketing tools for own project
Business planning and GetLaunched
- GetLaunched webinar for preparation
- Purpose of a business plan
- Method, logic and structure of a business plan
- Create a business plan
- Plan, decide, manage, communicate and control using a professional business plan
Presenting and pitching
- Basics of presenting
- Present convincingly to potential investors and partners
- Present own business plan
- The pitch, present within a short time frame
Funding, financial planning and controlling
- Determining the conditions under which a business idea financially works
- Determining funding requirements and nature of funding
- Financial planning, basic introduction to handling finances
- Growth financing
- Controlling
Patent, trademark, design, copyright and competition law
- Important legal provisions of intellectual property rights
- Correlations between patent, trademark, design and copyright law
- Difference between relinquishing usage rights and selling them
- Institutions and processes regarding protecting intellectual property
- Competition law and its influence on the company
Internationalisation strategy
- Significance of growth and internationalisation in a global environment
- Internationalisation strategies and their pros and cons
- Doing business in Asia
Corporate law, legal aspects of cooperation
- Key provisions of corporate law and tax law
- Main social security provisions
- Handling and safeguarding insurance
- Legal constructs within a company (partnerships, founders)
- Internal agreements external agreements
Personnel and team management
- Determine qualitative and quantitative personnel requirements
- Recruit the right people
- Employee remuneration for startups and SMEs
- Team building and team management for startups and SMEs
Innovation management and open innovation
- Processes for discovering and promoting innovation
- Innovation management for startups and SMEs
- Significance of innovation for startups and SMEs
- Design thinking
- Open innovation
Sustainable Entrepreneurship
- What is behind the concept of sustainable development and why is it interesting and worthwhile from an entrepreneurial perspective?
- Practical examples of sustainability measures in start-ups and SMEs
- Instruments for in-depth discussion and for approaching sustainable entrepreneurship in a structured, holistic way
Network
The Swiss Innovation Challenge offers various events at which experts support the further development of your innovation. By networking with others, you can exchange experiences with them.